The documentary explores themes of identity, community and belonging, allowing it to appeal to a broad audience beyond Christian communities. The primary aim for promotion is to highlight the documentary's exploration of the needs of young people and the role church can play in providing support and connection.

 

Due to the observational nature of this documentary, ethical and safeguarding considerations mean that social media will not be used as a promotional tool, particularly because of the involvement of children throughout the documentary.

 

Instead, the promotional strategy primarily focuses on word-of-mouth. I plan to network with local churches, Christian festivals and faith-based media organisations including Premier Christian Radio, UCB and TBN, to increase awareness about this documentary.

 

To reach audiences outside Christian communities, I will network with local schools, colleges and universities, through screenings and discussion events. These events aim to encourage questions about young people, identity and community.